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If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top of the list for years. Even now, digital earns nicknames like “the nirvana of quantifiable marketing” from industry leaders.
But your digital advertising metrics aren’t all they’re cracked up to be.
Don’t get me wrong: Digital is leaps and bounds more trackable and quantifiable than a print ad, offering both more and more concrete data.