Yes, Facebook’s going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn’t going anywhere anytime soon.
As of 2017, one of every five Facebook videos was live, according to vice president of product Fidji Simo. And those live videos received an average of three times the watch time than prerecorded or replayed videos.
In a time when Facebook is slashing reach for business page posts and intentionally decreasing time spent in the application by 50 million hours per day, the live video opportunity is hardly one to ignore.
Much of Facebook Live’s reach can be attributed to the way broadcasts are promoted in the social platform’s interface.
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