The Rise of Social Ad Fraud and How to Combat It

Opinion: It requires a holistic, long-term approach

Juniper Research estimates that $19 billion in ad revenue will be lost this year due to fraudulent activity Murat Göçmen/iStock

Despite being engulfed in several scandals of late—especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress—Facebook reported its second-largest quarter ever in terms of revenue generated in the first quarter of 2018, and the majority of this revenue is attributable to advertising.

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