From Just Browsing to Just Buying with Pinterest

Opinion: A smart Pinterest strategy can help close the discover-to-buy pathway

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Every brand wants to find better ways of getting people to engage with their content and purchase their products. Closing the discover-to-buy pathway can be a challenge in digital marketing, but we’ve seen that a smart Pinterest strategy can help turn browsers into buyers.

When exploring Pinterest, a person’s mindset is on discovery. As president Tim Kendall recently said, “97 percent of searches on Pinterest are unbranded, meaning that people don’t go there knowing what they want to buy; they go to discover what they want to buy.”

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