Procter & Gamble Wants Digital Marketing Startups to Pitch Their Best Ideas During Dmexco

20 companies will compete at the German conference

P&G will showcase a handful of startups at Dmexco.

As part of Procter & Gamble’s ongoing work to make its marketing more digital and efficient, the consumer-packaged-goods giant will host a pitch event during the digital conference Dmexco located in Cologne, Germany on Sept. 14 and 15.

Through Aug. 31, startups that provide a digital marketing or Internet of Things service can submit an application through Dmexco’s website for the chance to pitch P&G at Dmexco. On Sept. 14, up to 20 startups will be selected to pitch their best ideas to work with the brand at the conference’s Start-Up Village section. Four startups will then be picked to pitch during a “Shark Tank-like” event on Sept. 15 with the chance of winning 20,000 euros (or roughly $23,580). Sophie Blum, P&G’s vp of marketing for Europe and IMEA; Dr. Florian Heinemann, founder and managing director at Project A; Christoph Schuh, partner at Lakestar and Luma Partners’ Terence Kawaja will serve on the jury for the pitches.

“We are looking forward to engaging with the brightest minds to shape the future of brand building and accelerate growth through an open innovation ecosystem,” Blum said.

In addition to P&G’s event, the brand’s chief brand officer Marc Pritchard will present a keynote. Johnson & Johnson’s global CMO Alison Lewis, Samsung U.S.’ CMO Marc Mathieu, L’Oreal Germany’s CMO Philipp Markmann and IKEA’s global CMO Claudia Willvonseder will also speak at Dmexco under the conference’s theme of “lightening the age of transformation” that explores how different types of businesses are undergoing change and evolution.

From the tech side, Facebook chief operating officer Sheryl Sandberg, Twitter’s Jack Dorsey, Pinterest president Tim Kendall and Snapchat’s chief strategy officer Imran Khan will also speak at the conference.

“The variety of speakers and themes presented on the stages of the Dmexco conference has grown exponentially,” said Dmexco co-founders Christian Muche and Frank Schneider in a statement. “In 2017, Dmexco visitors can look forward to more expertise and more big names than ever before. That underscores the undisputed significance of Dmexco far beyond national boundaries.”