JCPenney Opens Full-Service E-Commerce Store Within Facebook

In one of the first moves of its kind, JCPenny is offering, starting today, a selection of its products for purchase through its Facebook page.

In one of the first moves of its kind, JCPenney is offering a selection of its products for purchase through its Facebook page. Partnering with Usablenet, a leading provider of mobile Web, application and other solutions, JCPenney now allows Facebook fans to browse, recommend, add to cart, and checkout, all without leaving Facebook.

This fully-integrated e-commerce solution is Usablenet’s first, but plans include extending this experience to other retail clients’ Facebook fan pages.