7 Social Branding Dos and Don'ts

The key to effective social branding goes beyond simply creating accounts on social media and “interacting.” There are things you have to do, and there are things you mustn’t do.

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According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that 79 percent of people will recommend brands they follow.

With more than 2.3 billion active social media users, social branding is a growing trend that your brand must learn to understand.

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