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A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end).
So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting all of your eggs in one basket, and I think we all know how that works out in the end.