In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight.
But instead of throwing shade on Twitter, the brand has partnered with pop star Becky G to promote its Cluck Sandwich to the army of Gen Z TikTokers through a revamped chicken dance challenge.
For every dance shared using the hashtag #JacksNewChickenDance, the company will donate $1 to No Kid Hungry, up to $100,000.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in