Zaxby's Is Reigniting the Chicken Sandwich War

The southern franchise is bringing back the beef to promote its new menu item

Last summer, Popeyes made waves by adding a highly-anticipated chicken sandwich to its menu, which the franchise described as its biggest product launch in 30 years. After the launch, things got ugly when Chick-fil-A, Shake Shack and Wendy’s began to plead their cases on why their own chicken sandwich will always dominate the market.