Last summer, Popeyes made waves by adding a highly-anticipated chicken sandwich to its menu, which the franchise described as its biggest product launch in 30 years. After the launch, things got ugly when Chick-fil-A, Shake Shack and Wendy’s began to plead their cases on why their own chicken sandwich will always dominate the market.
But just when it felt like the chicken sandwich wars had become old news, KFC entered the race in May. Now, Zaxby’s is bringing the heat on Twitter, announcing this week that “The chicken sandwich war ain’t over yet.” The southern chicken franchise has introduced its own product, which is competitive in size and flavored with the new spicy Zax sauce.
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