iVillage, New Hope Natural Media Quiz Women on Healthy Eating
NBC Universal’s iVillage women’s online community and Penton Media’s New Hope Natural Media, which provides information on natural, organic, and healthy products, teamed up on research showing that a majority of women are more focused than ever on buying healthy foods.
The two parties said the full study will be released at New Hope’s Natural Products Expo West in Anaheim, Calif., Saturday, to be presented by iVillage senior vice president of marketing Catherine Balsam-Schwaber and New Hope Consumer Portfolio director of content and research Nancy Coulter Parker.
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