It's Time to Stop Waiting for Permission to Create Timely Customer Experiences That Resonate

Opinion: Extensive risk management holds brands back

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This year, as I was walking the floor at CES, I was struck by many of the innovations that I encountered. Toasters that tweet. Smart fridges that talk to your TV. Shoes that vacuum. While some of these technologies are amusing, and others are interesting, it gave me pause to think—is it meaningful enough?



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This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.