How Act II Popcorn Used Engineering to Pioneer an Entirely New Snack

The brand's history involves a lot more science than you'd think.

Bailey Lauerman Claims to Be Experts on Middle America

The agency says it has 'authentic understanding of what America looks like from the inside out'

How ICM’s Branded Entertainment Chief Connected David Harbour With Tide

Carol Goll aligns brands with artists.

The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

Digital brands have been effective at understanding and messaging their consumers.

How to Eliminate Bias in Data-Driven Marketing

10 do's and don'ts for eliminating bias in data-driven marketing.

Q&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the Danger of Social Media

Why he'd rather have jetpacks than Instagram

Q&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity

The 18-year-old has worked with the NHL, Sprint, Awesome TV, NPD Group and Johnson & Johnson.

Infographic: How Streaming Is Changing TV as We Know It

47% of cord cutters think OTT services create the best content.

Led by Viacom, Networks Try Their Hand at Festivals to Lure Fans and Brands

But buyers caution those events can be 'hit or miss' for marketers

How Brands Are Justifying an Increased Need for Consumer Data

It's all about privacy and the art of the value exchange.