This is a Profile

How Act II Popcorn Used Engineering to Pioneer an Entirely New Snack

Brand Marketing

The brand's history involves a lot more science than you'd think.

This is a Profile

Bailey Lauerman Claims to Be Experts on Middle America

Leadership & Talent

The agency says it has 'authentic understanding of what America looks like from the inside out'

This is a Profile

How ICM’s Branded Entertainment Chief Connected David Harbour With Tide

Brand Marketing

Carol Goll aligns brands with artists.

This is a Profile

The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

Digital

Digital brands have been effective at understanding and messaging their consumers.

This is a Profile

How to Eliminate Bias in Data-Driven Marketing

Digital

10 do's and don'ts for eliminating bias in data-driven marketing.

This is a Profile

Q&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the Danger of Social Media

Brand Marketing

Why he'd rather have jetpacks than Instagram

This is a Profile

Q&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity

Digital

The 18-year-old has worked with the NHL, Sprint, Awesome TV, NPD Group and Johnson & Johnson.

This is a Profile

Infographic: How Streaming Is Changing TV as We Know It

TV / Video

47% of cord cutters think OTT services create the best content.

This is a Profile

Led by Viacom, Networks Try Their Hand at Festivals to Lure Fans and Brands

TV / Video

But buyers caution those events can be 'hit or miss' for marketers

This is a Profile

How Brands Are Justifying an Increased Need for Consumer Data

Brand Marketing

It's all about privacy and the art of the value exchange.

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