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Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who co-created the show with Lisa Joy, ahead of the Westworld season 2 premiere on April 22 to find out how involved he is, what he thinks of a Westworld theme park and what it was like to work with Elon Musk.
Adweek: The marketing of Season 2 has been insane—Comic-Con, Super Bowl, SXSW.
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