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Carol Goll aligns brands with artists

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Carol Goll has a passion for products—and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the company’s general manager of brand marketing until her departure in 2007. Under her leadership, MB USA became a powerhouse luxury lifestyle brand.

“The things that I did there were new—partnerships with celebrities, partnerships with the entertainment industry and the fashion industry,” said Goll.



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This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.