It’s Back to School for Facebook, Too, as Facebook Campus Debuts

The opt-in dedicated section can only be activated with a valid college email address

Only people on Campus will see content that is shared via Campus, and the feature is completely opt-in Facebook

Facebook is going back to its roots with its rollout Thursday of Facebook Campus, a dedicated section in its flagship mobile application for students, which includes a profile separate from students’ main Facebook profiles. David Cohen is editor of Adweek's Social Pro Daily.