It’s a Brand-New World When It Comes to Building Brands

Opinion: If data is king, meaningful interaction is King Kong

Nike's Colin Kaepernick video ad got 80 million views on Twitter petekarici/iStock

Why would a company and brand like Nike make the potentially risky decision to feature Colin Kaepernick in its new ad campaign? And why would brands take a political stance in the face of almost certain potential backslash and brand harm in the first place?

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