Nike Loves Working With the Founder of This Undeniably Edgy Shop

Jen Brill concocted the brand's studio and Converse x JW Anderson collaboration

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It all started when Nike hired Brill Brill Studio founder Jen Brill (say that 10 times fast) to help conceptualize content for an apparel launch in 2013. “From there, I was able to get to know the 360 nature of the brand, which grew our partnership to new levels,” she explained.

The iconic brand that has been making recent headlines for its 30th anniversary “Just Do It” campaign featuring Colin Kaepernick—the NFL quarterback and former San Francisco 49er who initiated the national anthem protests to call attention to police brutality—went on to hire Brill on several additional projects, including ideating and designing its 45 Grand St.



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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.