Is Your Device Listening to You? It’s More Complicated Than Just ‘Yes’ or ‘No’

It's more influenced by data and past patterns than current conversations

An illustration of a person laying on a couch speaking, with thought bubbles forming a brain, as devices pick up on that.
The short answer is that you don't have to worry about your device taking notes on your personal conversations. Getty Images

Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.”

@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.