How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.