Shelly Palmer
Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is a trusted strategic advisor to the C-suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients.
How to Set Up a Successful Hybrid Workforce
Some employees can't wait to get back to the office, while others want to keep working from home.
How the Pandemic Has Changed Creators’ Careers
It's one of the most noticeable digital transformations during this time.
How to Mine Your Own Ether (ETH)
Key steps and takeaways to begin your mining journey.
How the NFL’s New Media Deal Could Hurt Local TV Stations
Every game that is broadcast will also be streamed.
Why You Should Be (Very) Worried About the Tom Cruise Deepfakes
If you didn’t create an image, you have no way to authenticate it.
Tough Management Decisions Must Be Made as the Covid-19 Vaccine Rolls Out
We are not all in the same boat.
Lessons From Trump’s Second Impeachment Trial
Predicting an outcome is easy when incentives don't match your objective.
How Valuable Is a Daily Newsletter?
Shelly Palmer celebrates the 25th anniversary of his posts.