Shelly Palmer
Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is a trusted strategic advisor to the C-suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients.
Tough Management Decisions Must Be Made as the Covid-19 Vaccine Rolls Out
Brand Marketing
We are not all in the same boat.
Lessons From Trump’s Second Impeachment Trial
Brand Marketing
Predicting an outcome is easy when incentives don't match your objective.
How Valuable Is a Daily Newsletter?
Shelly Palmer celebrates the 25th anniversary of his posts.
Why the Samsung Galaxy S21 Ultra Is a Premium Smartphone Experience
It's not for people looking for a bargain.
Knowledge Is Power When It Comes to Technological Innovation
And speed is key to understanding it before competitors.
Why the Fusion of Humans and Machines Is the Future
It's time to create a framework for this biomedically-engineered technology.
Why the First Amendment Is Important in Understanding Trump’s Social Media Bans
Twitter, Facebook, Snapchat, Google and Apple are private companies owned by private citizens.
What Can 2020 Teach Us About the Future?
Time will tell what will change and what will remain the same.
What You Should Do About the SolarWinds Hack
Making sure you have a system to protect your information is a top priority.
TV: The Platform vs. the Art Form
Traditional broadcast television is holding on, but consumers have choices they’ve never had before.