Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is a trusted strategic advisor to the C-suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients.
Tough Management Decisions Must Be Made as the Covid-19 Vaccine Rolls Out
We are not all in the same boat.
Lessons From Trump’s Second Impeachment Trial
Predicting an outcome is easy when incentives don't match your objective.
Why the Samsung Galaxy S21 Ultra Is a Premium Smartphone Experience
It's not for people looking for a bargain.
Knowledge Is Power When It Comes to Technological Innovation
And speed is key to understanding it before competitors.
Why the Fusion of Humans and Machines Is the Future
It's time to create a framework for this biomedically-engineered technology.
Why the First Amendment Is Important in Understanding Trump’s Social Media Bans
Twitter, Facebook, Snapchat, Google and Apple are private companies owned by private citizens.