Portrait of Shelly Palmer

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is a trusted strategic advisor to the C-suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients.

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How to Set Up a Successful Hybrid Workforce

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Some employees can't wait to get back to the office, while others want to keep working from home.

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How the Pandemic Has Changed Creators’ Careers

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It's one of the most noticeable digital transformations during this time.

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New York’s Vaccine Passport Is Here

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How to find it on your phone.

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How to Mine Your Own Ether (ETH)

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Key steps and takeaways to begin your mining journey.

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How the NFL’s New Media Deal Could Hurt Local TV Stations

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Every game that is broadcast will also be streamed.

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Why You Should Be (Very) Worried About the Tom Cruise Deepfakes

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If you didn’t create an image, you have no way to authenticate it.

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The Case For and Against Net Neutrality

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Getting involved in the conversation.

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Lessons From Trump’s Second Impeachment Trial

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Predicting an outcome is easy when incentives don't match your objective.

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How Valuable Is a Daily Newsletter?

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Shelly Palmer celebrates the 25th anniversary of his posts.