Portrait of Shelly Palmer

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is a trusted strategic advisor to the C-suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients.

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A Guide to Setting Up Your Crypto Wallets

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Use a strong password and safely store your information

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Is Crypto Dead? Last Week Was Tough

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But there's no denying bitoin has a unique place in history.

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What Life Could Be Like in a Decentralized World, Thanks to Ralph Merkle

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Technology that promises personal data sovereignty.

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Understanding the World of Crypto, NFTs, Dapps, DeFi, DEX and Blockchains

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A brief overview of the most important terms and resources.

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How to Set Up a Successful Hybrid Workforce

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Some employees can't wait to get back to the office, while others want to keep working from home.

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How the Pandemic Has Changed Creators’ Careers

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It's one of the most noticeable digital transformations during this time.

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New York’s Vaccine Passport Is Here

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How to find it on your phone.

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How to Mine Your Own Ether (ETH)

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Key steps and takeaways to begin your mining journey.