Is Personalization the New Buzz for 2017? (Infographic)

Consumer demand for better marketing experiences may be driving increased adoption of personalization in 2017.

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On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017 and points us in the direction of personalization.

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