E-mail

Is Lying the New Marketing Normal?

Headshot of Carolyn Goodman
By Carolyn Goodman

“I noticed you didn’t complete your registration.”

“As I mentioned in my phone call to you…”

“You had asked me to follow up…”

These are just three of the opening lines used in emails to me lately, and while they may have been designed to be the second step in a contact strategy, the reality is: I have never had any contact with these organizations.

And, since I’ve noticed these techniques repeatedly, I have to believe they are deliberately designed to “trick” me into believing I was part of some previous interaction. But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

Recommended articles