Is Facebook Facing A Future Lawsuit?

Just days ago Facebook announced their new Social Ads system. One of the key features of the new system was the combination of friend photos next to advertisements. Now, according to at least Professor William McGeveran, these new Social Ads may be a violation of privacy laws. A common law privacy tort states, “One who appropriates to his own use or benefit the name of likeness of another is subject to liability to the other for an invasion of his privacy.”