Is Facebook Connect the Future of E-Commerce?

Jesse Pickard and Shiv Singh over at Avenue A | Razorfish have put together a presentation which highlights the future of Facebook Connect as integrated with e-retailers. The presentation highlights the potential for targeting influencers based on the number of friends they have, something I previously speculated about back in March. Another item they highlight is the potential for targeting product advertisements based on the interests listed in your profile.

Unfortunately, I’m not sure if people keep their real interests up to date. I for instance have “Gummy Bears” listed as my interests (they are seriously really good). The presentation also shows the potential for integrating friend lists directly into product description pages. Much of what Jesse and Shiv highlight in the presentation has been discussed widely and some of it has actually been implemented.