Is Corona Beer Facing a Brand Crisis Because of Coronavirus?

The pale lager from Mexico is not having a great start to 2020

Join global marketing leaders at Brandweek Europe, 10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

We may never know the true intent behind consumer searches like “corona beer virus,” but data from multiple platforms shows an increase in this and related terms since the World Health Organization first began tracking coronavirus cases in China on Dec. 31.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in