Investing in Artificial Intelligence: The Present and Future of Retail Marketing

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In our last article, we discussed the cost of marketing to the wrong customers. Here we’ll talk about how artificial intelligence (AI), among other applications, can help a retailer avoid the marketing missteps we discussed in our previous piece.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in