Tim Lefkowicz
Tim Lefkowicz is Managing Director for global consultancy AArete’s Western Region and specializes in non-labor cost reduction for clients in a range of industries, including retail and consumer, manufacturing, technology, financial services, media & entertainment, manufacturing, healthcare, consumer products, law firms and higher education. Tim brings to clients his skills in supply market economics, negotiations, process improvement, team-oriented problem-solving and market intelligence research. He holds a Masters of Business Administration from The Anderson School at UCLA, and a Bachelor of Arts from The University of Virginia and is a member of Sourcing Interest Group.
Financial Institutions Can Put Artificial Intelligence to Much Better Use
Performance Marketing
I’ll start with a potentially controversial statement. Banks are misallocating their investment in artificial intelligence and predictive analytics by putting it into consumer-facing chatbots, rather than using it internally to [...]
For Transportation, Data-Driven Marketing Isn’t an Option, It’s a Requirement
Performance Marketing
There is a clear marketing advantage derived from improved efforts related to data and analytics in transportation. On-time shipments and quick, effective resolutions to issues like breakdowns and delays have [...]
Investing in Artificial Intelligence: The Present and Future of Retail Marketing
Performance Marketing
Marketers have not fully absorbed the broader capabilities of artificial intelligence. While early digital developments such as chatbots have been widely adopted, there’s plenty of room for broader and more [...]
You’re Spending Too Much: Cast a Smaller Net for Bigger Returns With Personalized Marketing
Performance Marketing
Marketers have been spreading their net much too wide. Data analytics plays a critical role in achieving personalized marketing. Here's what too-wide a marketing net looks like, and this is [...]
The Cost of Marketing to the Wrong Consumer, and How to Get It Right
Performance Marketing
We all know that Internet marketing is easy and cheap. But regardless, marketing to the wrong retail customer can come at a high price. Here are some suggestions for how [...]