Is Interaction With Pages’ Events the Next Category for Facebook Custom Audiences?

Brands will apparently have several customization options to choose from


Facebook appears to be testing the ability for page administrators to create custom audiences based on users’ interactions with their pages’ events.

Reader Meg Coffey, managing director of Coffey & Tea, shared the screenshot below with Social Pro Daily, saying that she only saw the option on one of her accounts.

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Coffey added that Facebook’s Advertiser Help Center page on engagement custom audiences does not mention interactions with events.

A Facebook spokesperson confirmed details reported by Tim Peterson of Marketing Land that the social network planned to roll the feature out, adding that the Advertiser Help Center page will be updated when more advertisers have access to the feature, possibly next week.

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