Facebook Is Testing Custom Audiences Based on Engagement With Instagram Business Profiles

Brands in the test group can specify types of engagement and how far back in time to go

Facebook is testing the ability for brands to create custom audiences based on engagement with Instagram business profiles.

Coffey & Tea managing director Meg Coffey shared the screenshot below with Social Pro Daily, as well as a link to this Help Center page, which informs visitors that the feature is in testing and may not be available to all advertisers at this time.

According to the Help Center page, brands that are included in the test group can choose the types of engagement with their Instagram business profiles to include—all interactions, users who have messaged the profile, etc.—along with specifying a time period of up to 365 days prior.

Up to five additional rules sections can also be added to these custom audiences.

Facebook had not yet responded to a request for comment at the time of this post.

Image of Instagram and Facebook icons courtesy of DKart/iStock.