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Intelligent Content Needs Intelligent Marketers

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By Carolyn Goodman

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Last week I spoke at the 2017 Intelligent Content Conference (ICC) in Las Vegas. The goal of the event, clearly stated on its website, is “the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.”

Or, after chipping through those buzzword-loaded layers, “automating the process of creating and distributing content.” “Work smarter, not harder,” as the phrase goes.

After attending several sessions, watching the social media behavior of those seated near me and visiting every booth on the small tradeshow floor, I came away disturbed by several trends I witnessed.

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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