A Look Back at Instagram's Biggest Moments in the Past 10 Years

New features and updates are rolling out to mark the anniversary

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

It started with a dog pic. Instagram is celebrating its 10th birthday today—it made its debut Oct. 6, 2010—with this photo from co-founder Kevin Systrom.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in