Digital Transformation

A Look Back at Instagram's Biggest Moments in the Past 10 Years

New features and updates are rolling out to mark the anniversary

Instagram logos
Instagram debuted Oct. 6, 2010.Instagram
Headshot of David Cohen
By David Cohen

October 6, 2020

It started with a dog pic. Instagram is celebrating its 10th birthday today—it made its debut Oct. 6, 2010—with this photo from co-founder Kevin Systrom.

Headshot of David Cohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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