Ecommerce

Instagram Rolls Out Shopping via IGTV Worldwide

It will be tested on Reels later this year

People can watch and buy items in a few taps from IGTV videos Instagram

By David Cohen

October 5, 2020

Instagram is adding more ways for people to shop without leaving its platform, saying Monday that shopping on long-form video destination IGTV is rolling out globally and adding that shopping will be tested on its Reels short-form video feature later this year.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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