Instagram Rolls Out Shopping via IGTV Worldwide

It will be tested on Reels later this year

People can watch and buy items in a few taps from IGTV videos Instagram

Instagram is adding more ways for people to shop without leaving its platform, saying Monday that shopping on long-form video destination IGTV is rolling out globally and adding that shopping will be tested on its Reels short-form video feature later this year.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.