Publishing

Instagram Begins Testing Ads on IGTV, Its Long-Form Video Destination

Viewers of Instagram Live videos will also be able to buy badges

IGTV screen
Instagram began setting the stage for ads on IGTV in January. Instagram

By David Cohen

May 27, 2020

What has perhaps been one of the worst-kept secrets in the social media universe is now official: Instagram will begin testing ads next week on IGTV, its destination for long-form video, with a “small group” of U.S. creators and advertisers.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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