Instagram Begins Testing Ads on IGTV, Its Long-Form Video Destination
Viewers of Instagram Live videos will also be able to buy badges

Instagram began setting the stage for ads on IGTV in January.
Instagram

What has perhaps been one of the worst-kept secrets in the social media universe is now official: Instagram will begin testing ads next week on IGTV, its destination for long-form video, with a “small group” of U.S. creators and advertisers.