Instagram Is the NFL’s Pick for a Draft Day Digital Shopping Initiative

Geoff Levy will capture each selection wearing his new team’s New Era hat

Instagram shopping tags will bring fans to the NFL Shop NFL/Instagram

The National Football League and Instagram are teaming up on a digital shopping experience tied to one of the league’s biggest events: the NFL Draft, which will take place in Nashville, Tenn., Thursday through Saturday (April 25 through 27). David Cohen is editor of Adweek's Social Pro Daily.