Instagram Rolls Out 3 New Features to Make Shopping Even Easier

No standalone app, though

Just in time for the holidays, Instagram is releasing three new features to keep consumers scrolling through the app—and potentially completing a purchase.

The updates include a new collection tab to save products tagged in stories or in posts; the ability to shop from videos; and a new shop tab on business pages where consumers can visit and see all of the shoppable products the company’s used in a shopping post. According to Layla Amjadi, product manager at Instagram, all of these tools lend themselves to what the company believes are two types of shopping: “serendipitous and window.”

“People consistently cite that one of their favorite things to do on Instagram is to shop,” Amjadi said.

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