Just in time for the holidays, Instagram is releasing three new features to keep consumers scrolling through the app—and potentially completing a purchase.
The updates include a new collection tab to save products tagged in stories or in posts; the ability to shop from videos; and a new shop tab on business pages where consumers can visit and see all of the shoppable products the company’s used in a shopping post. According to Layla Amjadi, product manager at Instagram, all of these tools lend themselves to what the company believes are two types of shopping: “serendipitous and window.”
“People consistently cite that one of their favorite things to do on Instagram is to shop,” Amjadi said.
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