Instagram Is Pulling the Plug on Its Stand-Alone Instagram Direct App

Conversations will automatically be moved to the main app’s messaging feature

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Instagram introduced a stand-alone Instagram Direct application in December 2017, but the app does not look like it will survive June 2019.

Users of the stand-alone messaging app began seeing the following notification: “The Direct app is going away. In the coming month, we’ll no longer be supporting the Direct app. Your conversations will automatically move over to Instagram, so you don’t need to do anything.”

An Instagram spokesperson confirmed the demise of the app, saying, “We’re rolling back the test of the standalone Direct app.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in