Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Let 2015 be known as the year Instagram rose to the forefront of social media as an “engagement engine.” Sure, it’s largely due to the power of visual media and the talent of social media creatives. However, Instagram’s high engagement could also be attributed to the ability of users to connect with and develop communities of like interest.