Visual Media Changes How Humans Consume Information (Infographic)
Visual intelligence is on the rise and brands need to adapt to keep up with the shift in consumer behavior.
Text was king in the early, primitive days of the Internet, and over time, it has become a more visual medium. According to an infographic from WebDAM, it’s not just the Internet; verbal intelligence is on the decline and visual intelligence is increasing.
This all points to a shift in the way humans consume information. With visual IQ on the rise, even educated people are less willing to spend time reading, and the average person is only likely to remember 20 percent of what they read.
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