Instagram Is Testing a Way for Users to Share Posts, Stories With Their ‘Favorites’

A 'lightweight profile refresh' is also being tested


Instagram is testing a Favorites feature, which allows users to designate a group of friends to share posts and Stories with.

The Facebook-owned photo- and video-sharing network said it is also testing what a spokesperson called a “lightweight profile refresh,” simplifying and organizing its features without changing how the application works.

Instagram called the Favorites test “an initial test with a small percentage of users,” and an Instagram spokesperson detailed how the feature works in an email to Social Pro Daily:

  • Go to your profile and tap on the Favorites icon at the top to add friends.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in