Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat

It's also enabling replaying live video

Starting today, Instagram will let anyone using the Live Stories feature enable replay for 24 hours. Source: Instagram
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When it comes to total daily users, Instagram Stories, the section of the app for daily, disappearing posts, is beginning to pull farther ahead of Snapchat.

According to Instagram, at least 250 million users use the app’s vertical format every day, up from 200 million just two months ago. The latest count places the Facebook-owned app’s feature at nearly 100 million more per day than Snapchat, which reported 166 million daily users for as of its first-quarter earnings results.

The latest total from Instagram was announced in a blog post today, along with news that it would start allowing users to replay live video on the platform instead of it disappearing the moment the livestream is over. Instagram, which first announced Live Stories in January, began letting users save their own live videos back in March. However, it’s now bringing the app more in line with Facebook’s strategy of letting people tune in even after the broadcaster has tuned out.

“If someone has shared multiple replays, you’ll see arrows at the top so you can easily jump between videos,” according to Instagram. “And when watching your own replay, the number of viewers will include everyone who saw it live and in stories.”

Starting today, anyone using the live video feature to create content can enable replay by tapping a “share” button at the bottom of the screen after they’re done broadcasting. The video will then appear in their Instagram Stories profile for 24 hours before disappearing. However, users that don’t want to enable replay can select “discard,” and it’ll disappear immediately.

@martyswant Marty Swant is a former technology staff writer for Adweek.