Instagram Expands Availability of Ads, Adds New Features

Instagram opened its advertising platform to brands of all sizes and extended it to more than 30 countries, with a global launch set for Sept. 30.

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Instagram opened its advertising platform to brands of all sizes and extended it to more than 30 countries, with a global launch set for Sept. 30.

The new countries include Italy, Spain, Mexico, India and South Korea, the Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post, and the following new capabilities for Instagram ads were also introduced:

  • Brands can now incorporate landscape photos and videos.
  • Video ads can now run up to 30 seconds.
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