Instagram Adds Branded Content Tag to Reels

It will also begin testing on Instagram Live

Instagram wants to ensure that creators can clearly disclose when they’re creating branded content Instagram

Instagram revealed several updates related to branded content on its platform Friday, highlighted by the rollout of the branded content tag on Reels and the start of testing of that tag on Instagram Live in the coming weeks.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.