Inside the Wild Climb to Capture Mount Everest in VR for Sports Illustrated

Epic endeavor led by Endemol Shine Beyond

Bonnie Pan is president of Endemol Shine Beyond USA, a company known for releasing digital video hits like Keys of Christmas (starring Mariah Carey and DJ Khaled on YouTube Red) and launching social media star Michelle Phan on global lifestyle network Icon, among other successes. Like many industry players, Pan will be in Park City, Utah, this weekend for the Sundance Film Festival, where she can look at the surrounding Rocky Mountains and reasonably wonder if what she plans on unveiling at the event can top such glorious scenery.

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@Chris_Heine Christopher Heine is a New York-based editor and writer.