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Virtual reality has been all the rage among the tech cognoscenti over the past few years, but the real test of VR’s value is whether consumers will catch on.
Looking to gauge the public’s feelings about this emerging technology, research-based consultancy Magid surveyed two groups of 1,000 people ages 18-64 about VR, conducting one wave of questions before the holidays in December and a second wave in January.
“The data shows that the level of interest in VR is significant after what has been only one year of real market activity,” said Mike Bloxham, svp, global media and entertainment at Magid.