Infographic: These Are the Images Travelers Share Most on Social Media

Tourists love to snap photos 'off the beaten track'


With summer vacation in full swing, social media users’ feeds are being inundated with images of friends and family visiting far-flung destinations. Of course, in the age of Instagram, travel photos aren’t just simple snapshots—they provide personal messages, show brand affinity and influence others on the platform.

“In today’s experience-driven society, modern travelers are looking to one another for inspiration and affirmation,” said Pau Sabria, co-founder and CEO of visual marketing platform Olapic, which teamed up with Kantar Added Value to analyze more than 2,000 social travel images in an effort to determine what motivates people to share travel content online.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.