Infographic: These Are the Images Travelers Share Most on Social Media

Tourists love to snap photos 'off the beaten track'

With summer vacation in full swing, social media users’ feeds are being inundated with images of friends and family visiting far-flung destinations. Of course, in the age of Instagram, travel photos aren’t just simple snapshots—they provide personal messages, show brand affinity and influence others on the platform.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.