Infographic: How Women Want Tech to Shape the Shopping Experience
62% believe same-day shipping will become the norm
The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas—90 percent of women still purchase their groceries in-store, for example—online is steadily gaining traction in others, including apparel and accessories (63 percent of women make these purchases online), beauty and personal care (54 percent) and consumer electronics and tech (59 percent).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in