90 percent of millennials in Mexico, Colombia and Argentina access Facebook daily, compared with 87 percent for online searches and 72 percent for watching television, according to a new study by global media analytics expert comScore, commissioned by Facebook.
Other findings in the study, as reported in a Facebook IQ post, included:
- 86 percent of respondents access Facebook via mobile devices, compared with 69 percent for computers.
- 59 percent use Facebook while watching TV.
- 42 percent log into Facebook first thing in the morning, while 54 percent do so just before going to sleep.