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How should brands on Facebook incorporate the many changes the social network introduced in 2014 into their 2015 plans? Advocate marketing platform Crowdly provided some answers to that question, in infographic form.
Crowdly included a timeline of Facebook’s 2014 changes, as well as going into detail on the social network’s elimination of like-gating, the advantages of incorporating Facebook Login and an overview of custom audiences, lookalike audiences and retargeting.
The company concluded with its outlook for 2015.